Apple App Store New Design
Tech Talks: third set of sessions and office hours now available
November 15, 2021
Connect with Apple experts to learn how to create best-in-class apps. Tech Talks 2021 features office hours and live sessions with Q&As, so you can get your questions answered. We've updated the schedule with the third set of new content (including new office hours for App Store business and marketing), and the last set will be released in two weeks. Register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program. Learn more 
Submissions now accepted through the holidays
November 8, 2021
This year, we're pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27. Learn about submitting apps
Online group event in-app purchase requirement reminder
November 5, 2021
Last year, to support apps that adapted services from in-person to digital, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1. In November 2020 we extended the deadline to June 2021, and in April 2021 we extended it again to December 31, 2021. These extensions were granted to support businesses and provide time for you to update your apps to comply with long standing in-app payment rules. As a reminder, new apps and updates offering these realtime one-to-few and one-to-many services must use in-app purchase by December 31, 2021, or they won't be approved per guideline 3.1.1. Apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) can continue using purchase methods other than in-app purchase. Learn about implementing in-app purchase
Test your Mac apps with TestFlight
November 3, 2021
You can now invite people to try out beta versions of your Mac apps and provide valuable feedback before release. Invite up to 10,000 external testers using their email address or by sharing a public link, create multiple groups of internal testers and configure build access for each one, and more. Learn about TestFlight
New Tech Talks sessions and office hours now available
November 1, 2021
Tech Talks 2021 features live online sessions and office hours through December 17, so you can connect with Apple experts to learn how to create best-in-class apps. We've updated the schedule with new content, and will post more every two weeks. Based on your overwhelming response, we're increasing capacity for all sessions and repeating our most-attended sessions. Register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program. Learn more
SharePlay now available
October 28, 2021
SharePlay is now available in iOS 15.1, iPadOS 15.1, and tvOS 15.1, giving people the ability to share synchronized experiences right inside their FaceTime calls. You can submit your apps that support SharePlay today. It's also enabled in macOS 12.1 beta, so you can now build SharePlay experiences across Apple platforms using the GroupActivities entitlement, without the need for the SharePlay Development Profile. Learn about SharePlay
App Privacy Report now available in beta
October 27, 2021
iOS 15 and iPadOS 15 introduced the Record App Activity feature, allowing people to save a summary of sensor, data, and internet access from apps on their device. This activity can be exported in JSON format by tapping Save App Activity. For an overview of recorded app activity, watch the WWDC21 session "Apple's privacy pillars in focus". In iOS 15.2 beta and iPadOS 15.2 beta, this activity will be presented in a new UI called App Privacy Report. This is a great opportunity to review your app's sensor, data, and internet usage. To view your app's activity in the report, install the beta releases, then go to Settings > Privacy > App Privacy Report > Turn On App Privacy Report. Activity will show once you use your app. Learn about inspecting app activity data Learn about indicating the source of network activity 
Apple Entrepreneur Camp applications open for Black, Hispanic/Latinx, or female founders
October 25, 2021
Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Apply now for one of three newly announced online cohorts for Black, Hispanic/Latinx, or female founders starting late January 2022. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on November 28, 2021. Learn more 
App Store Review Guideline updates now available
October 22, 2021
The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The following updates to the App Store Review Guidelines support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible. For full details, read the App Store Review Guidelines.
Bring your in-app events to the App Store
October 21, 2021
Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021. Learn about in-app events 
Announcing Tech Talks 2021. Registration is open.
October 20, 2021
Join us for over 100 live online sessions and connect with Apple experts at office hours to help you create your best apps yet. Tech Talks kicks off on October 25 and runs through December 17. Registration is now open to current members of the Apple Developer Program and Apple Developer Enterprise Program. Learn more
Unlock the power of the new MacBook Pro
October 18, 2021
The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip your apps can take advantage of groundbreaking performance and amazing battery life. And along with a powerful Neural Engine for supercharged machine learning and upgraded media engines with ProRes support, the new MacBook Pro allows your apps to do things they never could before. Get your apps ready for the new supercharged MacBook Pro today. Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle thats ready to distribute or submit to the Mac App Store. Optimize for the new MacBook Pro display. The new MacBook Pro introduces a Liquid Retina XDR display that expands the active area of the display up around the new 1080p FaceTime HD camera. If your app delivers a full-screen experience and uses the default system menus, macOS Monterey automatically accounts for the area around the camera. If your app provides a custom full-screen experience or draws content over the menu bar, you may need to make a few adjustments to provide the best experience on this incredible new display. Learn about running your app in compatibility mode. Download Xcode 13.1 RC 
Mac App Store submissions now open for macOS Monterey
October 18, 2021
macOS Monterey offers powerful features and technologies that help you deliver elevated user experiences. Take advantage of SwiftUI, new and improved APIs for apps built with Mac Catalyst, an unparalleled suite of advanced GPU debugging tools and new features in Metal, the power of Shortcuts on Mac, the new StoreKit In-App Purchase API, and ShazamKit. Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle that's ready to submit to the Mac App Store. Update your product pages and submit your apps for review. Please note that if you're updating to macOS Monterey, you'll also need to update to Xcode 13 (compatible with macOS Big Sur 11.3 or later). Learn about submitting Mac apps
Upcoming tax and price changes for apps and in-app purchases
October 15, 2021
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in: Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers. View the updated price tier charts
New metrics now available in App Analytics
October 7, 2021
App Analytics in App Store Connect helps you see how people discover and engage with your app. Now you can view powerful new transaction metrics, including redownloads, total downloads, proceeds, pre-orders, and updates. Each metric can be displayed by territory, source type, device, and more, helping you understand what drives your app's growth and success. In addition, as of September 20, 2021, all sales metrics include data from Apple School Manager and Apple Business Manager, and from devices running iOS 7, macOS 10.14, tvOS 8, and earlier. Learn about App Analytics
Account deletion within apps required starting January 31
October 6, 2021
The updates to App Store Review Guideline 5.1.1 last June provided users with greater control over their personal data, stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement applies to all app submissions starting January 31, 2022. We encourage you to review any laws that may require you to maintain certain types of data, and to make sure your app clearly explains what data your app collects, how it collects that data, all uses of that data, your data retention/deletion policies, and more as described in the guideline. Examples of this type of data include electronic health records, and sales and warranty records. Please also confirm that the app privacy information on your product page is accurate. View the guideline
New "Report a Problem" link on product pages
October 6, 2021
The App Store provides a safe and trusted place to discover apps that meet high standards for privacy, security, and content. Since its introduction, the App Store has supported a way for users to report problems with their apps and purchases, and to request refunds. Now App Store product pages on iOS 15, iPadOS 15, and macOS Monterey display a "Report a Problem" link, so users can more easily report concerns with content they've purchased or downloaded. This feature is currently available for users in Australia, Canada, New Zealand, and the United States, and will expand to other regions over time. In addition, users worldwide can now choose from "Report a scam or fraud" and "Report offensive, abusive, or illegal content" options at reportaproblem.apple.com, and report issues with their apps, including free apps that do not offer in-app purchases. Apple's App Review, Discovery Fraud and Live Moderation, and Financial Fraud teams investigate reported problems for signs of fraud, manipulation, abuse and other violations of the App Store Review Guidelines, and will reach out to developers to resolve issues. Problematic apps diminish the App Store experience for users and developers, and we're constantly expanding techniques to identify even more types of problematic content for removal. If we suspect that a developer has engaged in purposeful manipulation, fraud or abuse, we will notify them and take action. Consequences may include removal of apps and may impact their Apple Developer Program membership, as described in App Store Review Guideline 5.6. We are deeply committed to protecting users from problematic apps so that the App Store continues to provide an incredible opportunity for all developers.
Upcoming changes to recurring transactions via credit cards and debit cards in India
September 29, 2021
Starting in October 2021, regulatory requirements in India will apply to the processing of recurring transactions. The Reserve Bank of India has issued a directive that will affect purchases in India initiated via credit cards and debit cards for auto-renewable subscriptions. This directive requires banks, financial institutions, and gateways to obtain user approval by conducting transaction notifications, e-mandates, and Additional Factors of Authentication (AFA) before the transaction can be completed. As a result, some transactions that don't meet these requirements will be declined by banks or card issuers. For more information and updates, see the Reserve Bank of India website. If you offer auto-renewable subscriptions in your app, you can do the following to help prevent or resolve declined transactions on the App Store: Promote paying with Apple ID. Users who pay with their Apple ID balance will not be impacted by these requirements at this time. Users can add funds to their Apple ID using most credit and debit cards, Net Banking, RuPay, and UPI. Provide a billing grace period. Enable Billing Grace Period in App Store Connect so subscribers with declined transactions or other payment issues have time to update their payment information while retaining access to your app's paid content. There won't be any interruption to the subscription's days of paid service or to your revenue if payment is successful within the grace period. When an issue occurs, you can provide in-app messaging that lets the user know about it and mention available payment methods, such as Apple ID balance, so they can fix the issue and retain access. Learn about enabling Billing Grace Period for auto-renewable subscriptions.
Get ready for the new iPad mini display
September 27, 2021
The new iPad mini introduces a new screen resolution and aspect ratio with an edge-to-edge 8.3-inch Liquid Retina display, enabling even more immersive app and game experiences. If you're following best practices with Auto Layout and size classes, your app's interface will dynamically adapt to the new dimensions. However, if you've added UIRequiresFullScreen=YES to your app's Info.plist in order to keep your app full screen during multitasking, you'll need to recompile with Xcode 13 and the SDK for iPadOS 15 to take advantage of the full screen size. Test and submit your updated app in App Store Connect today. Download Xcode 13
New in-app purchase capabilities now available
September 22, 2021
StoreKit 2. StoreKit 2 introduces powerful new Swift-based APIs that make supporting in-app purchases and subscriptions easier than ever. You can now easily determine product entitlements and eligibility for offers, quickly get a user's history of in-app purchases, find out the latest status of a subscription with one simple check, provide a way to request refunds and manage subscriptions from within your app, and more. StoreKit 2 also uses Swift concurrency and JSON Web Signature to simplify how you retrieve product information and handle transactions. Available on iOS 15, iPadOS 15, tvOS 15, and watchOS 8. App Store Server API. Support users and resolve in-app purchase issues more quickly with new App Store Server API now available in production. App Store server notifications. Coming soon. Get real-time updates on your in-app purchases, so you can create customized experiences for your users. You can now take advantage of new notification types that cover more user events, including subscription expirations, offer redemptions, refunds, and more. You can also enter an optional URL in App Store Connect to receive server notifications in the App Store sandbox environment, separate from the URL that you use for production. Learn about StoreKit 2 Learn about App Store server APIs Learn about App Store server notifications
Verifiable health records updates
September 21, 2021
With iOS 15, users can download and store verifiable health records, including COVID-19 vaccinations and test results, in the Health app. Verifiable health records in the Health app are based on the SMART Health Cards specification. Users can choose to share verifiable health records stored in the Health app with approved third-party apps requesting this information, like airlines, event venues, and other businesses that facilitate in-person interactions. And in an upcoming software update, they can also choose to add verifiable COVID-19 vaccination records as a vaccination card in Apple Wallet to present to businesses, venues, and more. Organizations that issue SMART Health Cards will soon be able to use a new button to let users know that they can securely download and store their vaccination information in the Health app and quickly add and present it from Wallet. Artwork and usage guidelines will be available soon. Learn about verifiable health records 
Xcode 13 required on macOS Monterey
September 21, 2021
As you plan to update to macOS Monterey after the public release this fall, you'll also need to update to Xcode 13 (which includes Xcode Cloud and the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS). Xcode 13 is compatible with macOS Big Sur 11.3 or later. Learn about Xcode 13
TLS 1.0 and 1.1 deprecation update
September 21, 2021
Transport Layer Security (TLS) is a critical security protocol used to protect web traffic. It provides confidentiality and integrity of data in transit between clients and servers exchanging information. As part of ongoing efforts to modernize platforms, and to improve security and reliability, TLS 1.0 and 1.1 have been deprecated by the Internet Engineering Task Force (IETF) as of March 25, 2021. These versions have been deprecated on Apple platforms as of iOS 15, iPadOS 15, macOS 12, watchOS 8, and tvOS 15, and support will be removed in future releases. If your app has enabled App Transport Security (ATS) on all connections, no changes are required. If your app continues to use legacy TLS 1.0 or 1.1, please make plans to transition to TLS 1.2 or later. We recommend supporting TLS 1.3, as it's faster and more secure. Make sure your web servers support the later versions and remove the following deprecated Security.framework symbols from your app:
tls_protocol_version_t.TLSv10 tls_protocol_version_t.TLSv11 tls_protocol_version_t.DTLSv10
New App Store marketing tools now available
September 16, 2021
You can now easily create custom marketing assets — such as banners and images — to promote your apps on social media and more. Simply select your app, choose a template, customize your design, and add preset messages in multiple languages. Your assets will be available instantly in all the right sizes, making sharing easier than ever. You can also continue to use these App Store marketing tools to create short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. View marketing tools 
App Store submissions now open for iOS 15 & iPadOS 15
September 14, 2021
iOS 15 and iPadOS 15, the world's most advanced mobile operating systems, will soon be available to customers worldwide. Improve your app's performance by refactoring your code to take advantage of asynchronous functions in Swift. Use SwiftUI to enhance your apps with new features, such as improved list views, better search experiences, and support for control focus areas. Take advantage of new notification APIs, offer Safari Web Extensions, and much more. Build your apps using Xcode 13 Release Candidate, test them on devices running iOS 15 and iPadOS 15 Release Candidates, and submit them for review. Starting April 2022, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 13 and the iOS 15 SDK. Learn more
App Store submissions now open for watchOS 8
September 14, 2021
Deliver even more powerful and personal apps for Apple Watch with the new capabilities of watchOS 8. With the Always-On Retina Display, your apps are always available at a quick glance. Gather HealthKit data and connect to Bluetooth peripherals in the background, delivering up-to-date information to your complications. AssistiveTouch makes your apps more accessible than ever. And the powerful new SwiftUI Canvas API lets you take advantage of the GPU in Apple Watch for rich programmatic drawing. Build your apps using Xcode 13 Release Candidate, test them on devices running watchOS 8 Release Candidate and submit them for review. Starting April 2022, all watchOS apps submitted to the App Store must be built with Xcode 13 and the watchOS 8 SDK. Learn more
App Store submissions now open for tvOS 15
September 14, 2021
With the tvOS 15 SDK, you can let people sign in to your app and authorize purchases using Face ID or Touch ID on their iPhone or iPad. A redesigned playback UI provides users with convenient access to relevant controls and information while always focusing on the content. MusicKit makes it easy to integrate Apple Music into your tvOS apps using Swift. And the App Attest API helps validate the integrity of your app before your server provides access to sensitive data. Build your apps using Xcode 13 Release Candidate, test them on Apple TV running tvOS 15 Release Candidate, and submit them for review. Learn more
Introducing the News Partner Program
August 26, 2021
Enrollment is now open for the News Partner Program, designed for subscription news publications that provide their content to Apple News in Apple News Format. Publishers that work with Apple News may qualify for a commission rate of 15% on qualifying in-app purchase subscriptions from day one. The program is available to Apple Developer Program members globally. Learn more 
Additional banking information required in App Store Connect
August 23, 2021
Due to changes in local regulations, the bank account holder's address is now required if you have bank account information in App Store Connect. Account Holders, Admins, and Finance roles can now provide a valid address in the Agreements, Tax, and Banking section. Please provide this information by October 22, 2021, in order to avoid a potential interruption of your payments. Learn more
SharePlay release schedule update
August 17, 2021
SharePlay has been disabled for use in the developer beta 6 versions of iOS 15, iPadOS 15, and tvOS 15, and will be disabled in the upcoming beta 6 release of macOS Monterey. SharePlay will also be disabled for use in their initial releases this fall. SharePlay will be enabled for use again in future developer beta releases and will launch to the public in software updates later this fall. We're thrilled with the high level of enthusiasm we've seen from the developer community for SharePlay, and we can't wait to bring it to users so that they can experience your apps with their friends and family in a whole new way. We appreciate how many teams have been hard at work building SharePlay experiences and to ensure there is no interruption in your development, we have provided a SharePlay Development Profile which will enable successful creation and reception of GroupSessions via the Group Activities API. If your team plans to submit an update to your app for the initial release of these platforms, please remove the GroupActivities entitlement. We will provide guidance when SharePlay is re-enabled in a future developer beta, at which point we encourage you to include the GroupActivities entitlement in your code. Download the SharePlay Development Profile
Upcoming tax and price changes for apps and in-app purchases
August 3, 2021
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will decrease in: Prices will increase in Georgia and Tajikistan. The increases also consider the following tax changes, and Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. In addition, your proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers. View the updated price tier charts
Get ready for a new Game Center authentication certificate
July 30, 2021
Starting August 4, 2021, a new certificate for server-based Game Center verification will be available via the Please note, this root certificate issuer has been updated from Symantec Corporation to DigiCert, Inc. Make sure to check that the new root certificate issuer is on your list of trusted CAs. You can download the trusted root CA (DigiCert trusted G4) here. Learn more publicKeyUrl. The previous certificate will no longer be available after this date. As a reminder, make sure your app always retrieves and uses the current publicKeyUrl value so it automatically uses the new certificate. If your app caches the certificate or hardcodes the certificate URL, it will require an update.
Apple Entrepreneur Camp applications open for Black founders and developers
July 28, 2021
Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for Black founders and developers, which runs online from October 26 to November 4, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on August 17, 2021. Learn more about Entrepreneur Camp Learn about some of our inspiring alumni 
Tax Category Setting Now Available in App Store Connect
July 20, 2021
The App Store makes it easy for you to manage transactions in 175 territories, and Apple administers tax on behalf of developers in 64 of those territories. Now App Store Connect provides the ability to assign tax categories to your apps and in-app purchases. These categories are based on your app's content (for example, videos, books, or news publications) and determine which tax regulations apply in each territory, allowing Apple to administer tax for you at specific rates. To assign categories, visit the Pricing and Availability section for your app in App Store Connect. If a category applies to your app, select it at the app level to apply it to the app and its associated in-app purchases. You can also manage each in-app purchase individually. Your selections will be applied to future transactions and you can view the new Transaction Tax report the first full month after you configure your settings. If you choose not to make any changes, your apps and in-app purchases will be assigned the App Store software category at the same tax rate used today. Adjust these settings at any time as the characterization of your apps or in-app purchases evolve or as tax legislation changes. Learn more about setting tax categories
WWDC21 resources and survey
June 11, 2021
Thank you to everyone who joined us for an amazing week. We hope you found value, connection, and fun. You can continue to: We'd love to know what you thought of this year's conference. If you'd like to tell us about your experience, please complete the WWDC21 survey. Take the survey 
Apple Design Award winners announced
June 10, 2021
The Apple Design Awards honor excellence in innovation, ingenuity, and technical achievement in app and game design. Learn about these winning apps and the talented developers behind them. View the award winners 
App Store Review Guideline updates now available
June 7, 2021
The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.
Read more
Updated agreements now available
June 7, 2021
The Program License Agreement, Schedules 1, 2, and 3, and Apple Developer Agreement have been updated to provide clarification, and to support updated policies and upcoming features.
Read more
WWDC21 session and topic tags now available
June 7, 2021
You can now connect with over 1,000 Apple engineers on the Apple Developer Forums through WWDC21 tags specific to sessions and topics. Learn more
See what's new on Apple platforms
June 7, 2021
Create seamless, intelligent, and engaging experiences with the latest exciting advancements in iOS 15, iPadOS 15, macOS Monterey, tvOS 15, and watchOS 8. Get the Xcode 13 beta, which includes SDKs for all Apple platforms. Learn more about what's new
Xcode 13 is now available
June 7, 2021
Xcode 13 adds powerful new team development features, perfect for working with Xcode Cloud as well as with GitHub, Bitbucket, and GitLab collaboration features. Initiate, review, comment, and merge pull requests directly within Xcode. See your teammates' comments right inside your code. And quickly compare any two versions of your code files. Learn more
Introducing Xcode Cloud
June 7, 2021
Xcode Cloud is a continuous integration and delivery service built into Xcode and designed expressly for Apple developers. It accelerates the development and delivery of high-quality apps by bringing together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback. Sign up for the beta today. Learn more about Xcode Cloud
Machine learning updates now available
June 7, 2021
The power of Create ML is now available as a Swift framework on iOS and iPadOS, in addition to macOS. Programmatically experiment and automate model creation in Swift scripts or playgrounds. Build dynamic app features that leverage Create ML APIs to train models directly from user input or on-device behavior, providing personalized and adaptive experiences while preserving user privacy. You can also take advantage of new templates and training capabilities, APls for Vision and Natural languages, and more. Learn more about machine learning
Augmented reality updates now available
June 7, 2021
ARKit 5 introduces new features and improvements that make the AR experiences in your apps better than ever. You can now place Location Anchors in even more cities, pin virtual content within your App Clips or ARKit apps to a printed or digital App Clip Code, take advantage of Face Tracking in the Ultra Wide camera on iPad Pro (5th generation), and more. Learn more about augmented reality
Introducing SharePlay
June 7, 2021
SharePlay gives people the ability to share experiences right inside FaceTime in an entirely new way. Use the Group Activities API to bring movies, TV, music, and more from your app into a space where people are already connecting with each other. Learn more about SharePlay
Introducing ShazamKit
June 7, 2021
Enrich your app experience with audio recognition. Now you can match music to the millions of songs in Shazam's vast catalog or make any prerecorded audio recognizable by building your own custom catalog using audio from video, podcasts, and more. Learn more about ShazamKit
What's new for apps on the App Store
June 7, 2021
Take advantage of the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences. And much more. Find out what's new
SF Symbols 3 beta now available
June 7, 2021
SF Symbols 3 introduces over 600 new symbols, enhanced color customization, new inspector with controls for rendering and color configuration, and improved support for custom symbols. Learn more about SF Symbols
Get ready for WWDC21
June 1, 2021
Digital Lounge sign-ups are now open. Join Apple engineers and designers from Developer Tools, SwiftUI, Accessibility, and Machine Learning and participate in text-based discussions, ask questions about the latest technologies, get help with coding challenges, meet presenters, and more. Space is limited and available for members of the Apple Developer Program and Apple Developer Enterprise Program, as well as Swift Student Challenge winners. In addition to WWDC, a variety of other exciting developer events will take place throughout the week. Find even more opportunities for learning, networking, and fun. Learn more about Digital Lounges View developer community events 
2021 Apple Design Award finalists announced
June 1, 2021
The Apple Design Awards honor excellence in innovation, ingenuity, and technical achievement in app and game design. We're thrilled to announce this year's finalists — an impressive collection of apps and games produced by some of the most talented developers in the world. Finalists were chosen across six categories and winners will be announced on June 10. View the finalists 
New Apple Developer Forums features now available
May 26, 2021
The Apple Developer Forums offer a trusted space to find answers, ask questions, and share thoughts on a variety of code-level topics with fellow developers and Apple engineers. New features now make it even easier to keep track of activity, search for content, post replies, and more. Learn more about the forums Visit the forums
And away we code.
May 24, 2021
Join us on June 7 at 10 a.m. PDT as WWDC21 takes off with an all‑online experience and millions of the world's most talented developers. Mark your calendar for the Keynote and State of the Union. Learn about sessions, one-on-one labs, activities, and much more. Find out more about WWDC21 
Updates to age rating settings in App Store Connect
May 20, 2021
To help you describe your app's content more precisely, the age rating settings in App Store Connect have been refined. The Gambling and Contests setting is now split into two settings, allowing you to indicate these content types separately. They're also indicated separately on the App Store. If your answer to the Gambling and Contests setting was Yes, the update automatically reflects that your app includes instances of Gambling. Contests will be marked as Frequent/Intense. If your answer was No, the update automatically reflects that your app does not include instances of Gambling or Contests. In addition, you can access age rating settings directly from the App Information section in App Store Connect. Apps that offer Universal Purchase display the same age rating on the App Store across all platforms. You can make changes to your age rating settings when submitting a new version of your app and your app's availability in certain regions will be updated based on local laws. Learn more about age rating settings
App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020
May 11, 2021
Apple helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users. Threats have been present since the first day the App Store launched on iPhone, and they've increased in both scale and sophistication in the years since. Apple has likewise scaled its efforts to meet those threats, taking relentless steps forward to combat these risks to users and developers alike.
Read more
Apple Search Ads introduces a new way to promote apps
May 4, 2021
Apple Search Ads has always made it easy to promote your apps at the top of relevant search results on the App Store. Now you can reach users even before they search with an ad placement on the Search tab. It's a simple and effective way to help users discover your apps. Try Apple Search Ads for free with a 100 USD credit. Learn more about Apple Search Ads 
Search suggestions now on the App Store
April 29, 2021
The App Store provides a safe and trusted place for users around the world to discover and download your apps. And now with search suggestions, it provides another great discovery method. When users search on the App Store, they see suggested search terms related to what they're looking for. Tapping a suggestion adjusts their search, so they'll easily find even more apps that might fit their needs. App Store search is one of the main ways that users discover apps, and developers are already seeing more downloads from those who use these suggestions. Search suggestions are currently available in Australia, Canada, the United Kingdom, and the United States. Additional regions will be made available over time. Learn best practices for App Store search optimization
What's new in advertising attribution technologies
April 27, 2021
Private Click Measurement is now available in iOS 14.5 and iPadOS 14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy. Starting with the beta release of iOS 14.6 and iPadOS 14.6, advertising networks that use SKAdNetwork 3.0 are eligible to receive attribution postbacks if their advertisement does not win the attribution. This allows up to five advertising networks to see when an advertisement they ran was a runner-up to an app installation. Learn more about SKAdNetwork
Online group event in-app purchase requirement update
April 22, 2021
Last year, to support apps that adapted services from in-person to digital due to the COVID-19 pandemic, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1. As the world continues to recover from the pandemic, we'd like to support the communities that are still providing digital services in place of in-person group events by extending the deadline further to December 31, 2021. As a reminder, guideline 3.1.3(d) allows apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.
Upcoming AppTrackingTransparency requirements
April 20, 2021
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user's permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them. When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page's App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting April 26, 2021. As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement. Learn more about user privacy and data use
App Store submission update
April 20, 2021
Make sure your apps make the most of iOS 14, iPadOS 14, and watchOS 7. Build your apps with the Xcode 12.5 Release Candidate, update your product pages, and submit them for review. iPhone and iPad apps. Starting April 26, 2021, all iPhone and iPad apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK or later. The iOS SDK provides access to exciting new features like App Clips, Home screen widgets, ARKit, RealityKit, and much more. Learn more Apple Watch apps. Starting April 26, 2021, all watchOS apps submitted to the App Store must be built with Xcode 12 and the watchOS 7 SDK or later. The watchOS 7 SDK lets you create multiple complications for each complication family using new ClockKit APIs, SwiftUI Complications, and Xcode Previews — so users can enjoy your app right on their watch face. Learn more
Program enrollment available in more regions in the Apple Developer app
April 8, 2021
It's now simpler than ever for developers around the world to enroll in the Apple Developer Program. As of today, the Apple Developer app also supports enrollment in Canada, France, India, Italy, Netherlands, Russia, and Spain. Developers can start and finish their membership purchase with local payment methods on iPhone or iPad. And since membership is provided as an auto-renewable subscription, keeping it active is easy. View on the App Store
Get ready for AppTrackingTransparency
April 5, 2021
Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming public release, all apps must use the AppTrackingTransparency framework to request the user's permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them. When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page's App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting with the public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement. Learn more about user privacy and data use
Announcing WWDC21
March 30, 2021
The Apple Worldwide Developers Conference is coming to a screen near you, June 7 to 11. Join the worldwide developer community for an all-online program with exciting announcements, sessions, and labs at no cost. You'll get a first look at the latest Apple platforms, tools, and technologies — so you can create your most innovative apps and games yet. Stay tuned for additional details. Now through April 18, we invite students who love to code to submit their Swift playground to this year's Swift Student Challenge. Winners will receive exclusive WWDC21 outerwear and a customized pin set. Learn about the Challenge 
Updates to App Store server notifications
March 10, 2021
If you support Family Sharing, you can now receive new App Store server notifications for real-time updates on family member statuses. As a reminder, the following deprecated App Store server notification and top-level objects are no longer supported in production as of today. Update your code now to continue providing a seamless user experience. Learn about App Store server notifications Learn about supporting Family Sharing
REVOKE lets you know when to revoke a family member's access to an auto-renewable subscription or non-consumable in-app purchase. The App Store sends this notification to your server when a purchaser disables Family Sharing for an in-app purchase, the purchaser or family member leaves the family group, or the purchaser asks for and receives a refund.DID_FAIL_TO_RENEW and DID_RECOVER are now sent for each family member when a shared subscription fails to renew due to a billing issue and when it is successfully recovered.
RENEWAL latest_receipt latest_receipt_info latest_expired_receipt latest_expired_receipt_info
Reminder: APNs provider API requirement starts March 31
March 4, 2021
The HTTP/2-based Apple Push Notification service (APNs) provider API lets you take advantage of great features, such as authentication with a JSON Web Token, improved error messaging, and per-notification feedback. If you still send push notifications with the legacy binary protocol, make sure to upgrade to the APNs provider API as soon as possible. APNs will no longer support the legacy binary protocol after March 31, 2021. Learn about the APNs provider API
Additional guidance available for App Store privacy labels
February 23, 2021
Additional details have been published on completing your App Store privacy labels, including more information about data types, such as email or text messages, and gameplay content. You'll also find more information about data collected in web views and data that may be entered by users within documents or other file types. Learn more
IMDF now recognized as Global Community Standard
February 23, 2021
Indoor Mapping Data Format (IMDF) lets you present your users with fully-customized indoor maps of venues around the world, such as stadiums, airports, and campuses — all under the security and privacy controls of the property owner. Developed by Apple, IMDF makes it easy for organizations to enable Apple's indoor positioning service on iPhone and iPad inside facilities without installing additional infrastructure, like beacons. It offers a mobile-friendly, compact, human-readable, and highly extensible data model for any indoor space, providing a basis for orientation, navigation, and discovery. And now, the Open Geospatial Consortium (OGC) membership has added IMDF 1.0.0 to the OGC Standards Baseline as a Community Standard. Learn more about IMDF Learn about displaying indoor maps
App Analytics now includes App Clip data
February 22, 2021
You can now view important details about your App Clips, such as the number of installations, sessions, and crashes. You can also see how users found your App Clips — for example, through an App Clip Code, Maps, or an external referral. App Clip data is available only from users who have agreed to share their diagnostics and usage information with app developers. Learn more
Apple Entrepreneur Camp applications open for female founders and developers
February 22, 2021
Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for female founders and developers, which runs online from July 20 to 29, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on March 26, 2021. Learn more about Entrepreneur Camp Learn about some of our inspiring alumni
Submitting health pass apps
February 16, 2021
With the recent release of COVID-19 vaccines, we've seen an increase in apps that generate health passes used to enter buildings and access in-person services based on testing and vaccination records. To ensure these apps responsibly handle sensitive data and provide reliable functionality, they must be submitted by developers working with entities recognized by public health authorities, such as test kit manufacturers, laboratories, or healthcare providers. As with other apps related to COVID-19, we also accept apps submitted directly by government, medical, and other credentialed institutions. Learn more about submitting COVID-19 related apps
New features available on the Apple Developer Forums
February 12, 2021
The Apple Developer Forums are a great place to connect with fellow developers and Apple engineers as you give and receive help on development topics. And now, it's easier to find and keep track of content you're interested in. Take advantage of enhanced search and a new feature that monitors threads for you and sends you an email each time there's a reply. Learn more about the forums Visit the forums
Upcoming tax and price changes for apps and in-app purchases
February 10, 2021
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, your proceeds will be adjusted in the following regions and will be calculated based on the tax-exclusive price. Cameroon: New value-added tax of 19.25% Zimbabwe: New value-added tax of 14.5% Prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in these regions. Germany: Value-added tax rate reversion to 19% after temporary decrease to 16%. Prices on the App Store will not change. Republic of Korea: Prices of alternative tiers for apps and in-app purchases (excluding auto-renewable subscriptions) will be adjusted to allow for additional locally relevant pricing conventions. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers. View the updated price tier charts
Apple Push Notification service server certificate update
February 10, 2021
On March 29, 2021, token and certificate-based HTTP/2 connections to the Apple Push Notification service must incorporate the new root certificate (AAACertificateServices 5/12/2020) which replaces the old GeoTrust Global CA root certificate. To ensure a seamless transition and to avoid push notification delivery failures, verify that both the old and new root certificates for the HTTP/2 interface are included in the Trust Store of each of your notification servers before March 29. Note that Apple Push Notification service SSL provider certificates issued to you by Apple do not need be to updated at this time. Learn more about connecting to APNs
New and updated Apple design resources now available
February 3, 2021
Designing apps for Apple platforms just got easier. Now you can quickly lay out your app for macOS Big Sur or tvOS 14 using new design templates, components, guides, and more. All major macOS and tvOS components, such as buttons, segmented controls, alerts, menus, and other controls, are included. In addition, the updated iOS 14 and iPadOS 14 design resources for Sketch have been rebuilt to support color variables, and include numerous minor improvements and bug fixes. View resources
App Store Review Guideline updates now available
February 1, 2021
The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.
Read more
Take advantage of new advertising attribution technologies
February 1, 2021
SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy. Private Click Measurement. iOS 14.5 and iPadOS 14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy. Get started by building and testing your apps with the beta versions of Xcode 12.5, iOS 14.5, and iPadOS 14.5. Learn more about SKAdNetwork Learn more about Private Click Measurement Download the latest betas
AppTrackingTransparency requirement update
January 28, 2021
Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14. We encourage you to verify your app's implementation of AppTrackingTransparency as soon as possible. Without the user's permission, you will not be allowed to track them and the device's advertising identifier value will be all zeros. In an upcoming release of iOS and iPadOS, we will enhance SKAdNetwork and add Private Click Measurement support for apps, allowing advertising networks to better attribute advertisements that display within apps on these platforms. Private Click Measurement enables the measurement of ad campaigns that direct users to websites while preserving user privacy. Additional details are coming soon. Learn more about user privacy and data use
Prepare for Strong Customer Authentication transactions in the European Economic Area
December 21, 2020
Online purchase flows for users in the European Economic Area may be impacted by the European Union's upcoming Strong Customer Authentication requirements. The App Store and Apple Pay will support Strong Customer Authentication. We recommend that you verify your app's implementation of StoreKit and Apple Pay to make sure purchases are handled correctly. Learn more
App privacy labels now live on the App Store
December 14, 2020
The App Store now helps users better understand an app's privacy practices before they download the app on any Apple platform. On each app's product page, users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them. As a reminder, your app's privacy information is required to submit new apps and app updates to the App Store, and some data is optional to disclose if it meets specific criteria, such as certain data from health research apps and regulated financial services. You may update your answers at any time without resubmitting your app or going through App Review. Learn more about the details you'll need to provide Learn how to provide app privacy information in App Store Connect
App Clip Codes now available
December 14, 2020
Easily discoverable and quick to launch at the moment it's needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. While you can offer users several ways to discover your App Clip, the best way is with an App Clip Code. Visually beautiful and distinct, each App Clip Code encodes a URL and can incorporate an NFC tag. Users can hold their iPhone near the code or scan it with the camera to open your App Clip and quickly complete a task, before downloading your app. Codes can now be created in App Store Connect or with the new command line App Clip Code Generator, which provides the flexibility to build your own batch generation process. Learn about App Clip Codes
App Store Connect holiday schedule
December 9, 2020
As a reminder, new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance so you'll be ready for the busiest season on the App Store. Other App Store Connect and developer account features will remain available.
Reminder: App privacy questions requirement starts December 8
December 4, 2020
The App Store will soon help users understand an app's privacy practices before they download the app on any Apple platform. On each app's product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven't already, enter your app's privacy information in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download. Learn more about the details you'll need to provide Learn how to provide app privacy information in App Store Connect 
Family Sharing for in-app purchases now available
December 4, 2020
You can now enable Family Sharing for auto-renewable subscriptions and non-consumable in-app purchases, allowing users to share their purchases with up to five family members. Family Sharing provides a streamlined, convenient user experience and can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. Sales and Trends reports will be updated soon to help you understand the performance of family subscriptions. Learn how to enable Family Sharing
Sales and Trends now includes subscription offer code data
December 4, 2020
Now you can better understand your subscription offer code performance with Sales and Trends dashboards and reports in App Store Connect. Offer code data appears in version 1_3 of the Subscription, Subscription Event, and Subscriber reports, and version 1_1 of the Summary Sales Report. Learn how to view offer code data
Enroll in the new App Store Small Business Program
December 3, 2020
Enrollment is now open for the new App Store Small Business Program, designed to accelerate innovation and help propel your small business forward. Featuring a reduced commission rate of 15% on paid apps and in-app purchases, this program helps you invest more resources into your business so you can continue building great apps. The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a short enrollment form. Learn more about the program
Congratulations to the Best of 2020 winners
December 1, 2020
Every year, the App Store celebrates exceptional apps that improve people's lives while showcasing the highest levels of quality and impact. These award-winning apps and games, created by innovative developers, helped us connect, stay well, and find joy in 2020. See this year's selections 
Mac instances for EC2 now available from Amazon Web Services
December 1, 2020
Developing for Apple platforms is now accessible with a new service that combines the performance and reliability of our world-class hardware with the scalability of Amazon Web Services (AWS). Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud, now includes EC2 Mac instances. For the first time, you can easily set up and deploy macOS workloads natively within AWS, and take advantage of its flexibility and scalability to add more compute capacity. EC2 Mac instances in the cloud make it easy to create more builds, run more tests, and further automate your development processes by seamlessly provisioning and accessing macOS compute environments with just a few clicks. Learn more
App privacy questions requirement starts December 8
November 24, 2020
The App Store will soon help users understand an app's privacy practices before they download the app on any Apple platform. On each app's product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven't already, enter your app's privacy information in App Store Connect. As a reminder, this information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download. Learn more about the details you'll need to provide Learn how to provide app privacy information in App Store Connect
Source App ID and Conversion Value now available in SKAdNetwork 2.0
November 24, 2020
The SKAdNetwork API helps advertising networks measure the success of ad campaigns for your app while maintaining user privacy. With SKAdNetwork 2.0, networks can use Source App ID to identify which app initiated a download from the App Store. And Conversion Value lets them know whether users who installed your app through a campaign performed an action in your app, such as signing up for a free trial or completing a purchase. This information is made available only if it cannot be used to identify individual users. Learn more about SKAdNetwork
App Store Connect holiday schedule
November 23, 2020
The busiest season on the App Store is almost here. Make sure your apps are up to date and ready for the holidays, as new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance. Other App Store Connect and developer account features will remain available.
Deadline extended for online group event in-app purchase requirement
November 23, 2020
As the world fights COVID-19, we recognize that adapting experiences from in-person to digital continues to be a top priority. Although apps are required to offer any paid online group event experiences (one-to-few and one-to-many realtime experiences) through in-app purchase in accordance with App Store Review guideline 3.1.1, we temporarily deferred this requirement with an original deadline of December 2020. To allow additional time for developing in-app purchase solutions, this deadline has been extended to June 30, 2021. Please note that guideline 3.1.3(d) allows apps offering realtime person-to-person experiences between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.
Announcing the App Store Small Business Program
November 18, 2020
We believe that small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world. Launching January 1, 2021, the industry-leading new App Store Small Business Program is designed to accelerate innovation and help propel your small business forward. The program has a reduced commission rate of 15% on paid apps and in-app purchases, so you can invest more resources into your business and continue building the kind of quality apps your customers love. The vast majority of developers on the App Store who sell digital goods and services will qualify for the Small Business Program. Stay tuned for additional details in early December.
Subscription offer codes now available
November 17, 2020
You can now create subscription offer codes to acquire, retain, and win back subscribers. Offer codes are unique, alphanumeric codes that provide auto-renewable subscriptions at a discounted price or for free for a specific duration. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Users on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store through a one-time code redemption URL, or within your app if you've implemented the Learn more about subscription offer codes presentCodeRedemptionSheet API. Sales and Trends reports will be updated later this year to include information on the performance of your subscription offer codes.
Apple App Store New Design
Source: https://developer.apple.com/news/
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